About Me
I'm an engineer at heart with a generalist mindset, blending deep technical expertise with product strategy, UX research, and data-driven growth.

Who I Am
Currently leading product engineering at State of Play Hospitality and building KitNDocs, I prioritise clarity, autonomy, and impactful results in everything I do. My approach combines technical depth with business acumen, allowing me to bridge the gap between engineering excellence and strategic vision.
With experience spanning from early-stage startups to established companies, I've developed a versatile skill set that enables me to tackle complex challenges across various domains. I thrive in environments where I can leverage both analytical thinking and creative problem-solving to drive meaningful outcomes.
Core Values
Outcomes Over Output
Focused on solving real business and user problems over merely shipping features.
Read moreEssentialism
Maintaining relentless focus on high-impact activities, reducing unnecessary complexity.
Read moreClarity & Connection
Aligning teams around clear objectives, connecting the right expertise to achieve collective success.
Read moreStrategic Collaboration
Connecting with domain experts and specialists to create solutions greater than the sum of their parts.
Read morePersonal Interests
Skydiving
Captain of Deton8, a competitive 8-way formation skydiving team. World Cup competitor with international experience.
Language Learning
Actively learning French & Spanish for personal growth and to connect with diverse communities and cultures.
AI & Innovation
Experimenting with cutting-edge AI workflows to enhance productivity and explore new technological frontiers.

Deton8 Skydiving Team
As captain of Deton8, I lead our 8-way formation skydiving team in national and international competitions, including the World Cup.
Ready to Transform Your Vision?
Whether you need product expertise, technical implementation, or growth strategies, I'm here to help turn your ideas into impactful solutions that drive measurable results.