Professional Experience
A journey through my professional timeline, showcasing key roles and achievements that have shaped my expertise.
Career Timeline
Product Engineer
- Delivered £400K+ projected annual revenue uplift across 3 brands via UX and funnel optimisation
- Improved booking conversion rates by 5.7%–13.6% through data-driven experimentation
- Led agile sprints and retrospectives, aligning stakeholders and managing delivery scope
- Spearheaded the roll out of scalable analytics and A/B testing frameworks for faster product iteration
- Consolidated codebases into a monorepo, streamlining CI/CD and dev workflows
- Built and maintained real-time data pipelines powering automation and insights
Founder & Product Engineer
- Founded and scaled a B2B/B2C SaaS platform used by 100+ skydivers internationally
- Architected robust backend with TypeScript, Node.js, and PostgreSQL
- Launched companion mobile app with NFC tagging and offline capabilities
- Featured speaker at the 2024 UK Skydiving Expo; recognised in British Skydiving Magazine
Full Stack Developer
- Built and maintained scalable insurance platform with .NET Core and Entity Framework
- Enhanced performance and security to support sensitive, high-volume customer data
- Delivered responsive UI components using React.js and TypeScript
- Streamlined development cycles by improving CI/CD workflows and dev tooling
Freelance WordPress Developer & Designer
- Built conversion-optimised WordPress websites that increased client leads by 25-40%
- Created distinctive brand identities strengthening client market positioning
- Implemented custom plugins that enhanced site functionality and user engagement
Junior Full Stack Developer
- Developed high-performance RESTful APIs using Node.js and PostgreSQL
- Built interactive front-end experiences with Vue.js and state management
- Enhanced application security through JWT authentication implementation
- Reduced deployment times by 60% through CI/CD pipeline optimizations
Web Developer & Business Strategist
- Designed and developed company website that increased online bookings by 35%
- Improved brand visibility through high-performing digital assets
- Implemented targeted sales strategies that accelerated business growth
Transformative Solutions
Elevating businesses through strategic product development, growth optimization, and technical innovation.
Product Management
Strategic product development that bridges business objectives with user needs. From roadmap planning to execution, I help turn vision into reality.
- Accelerate time-to-market
- Boost user satisfaction metrics
- Drive sustainable revenue growth
Growth Optimization
Data-driven strategies that unlock growth potential. Through experimentation and UX optimization, I help businesses maximize conversion and revenue.
- Increase conversions
- Eliminate UX friction points
- Maximize marketing ROI
Full Stack Engineering
Modern, scalable solutions built with cutting-edge technologies. From AI integration to automated workflows, I craft systems that drive business success.
- Build systems that scale seamlessly
- Reduce manual work
- Leverage AI for 10x productivity
Core Capabilities
A comprehensive suite of technologies and expertise I bring to every project and collaboration.
Ready to Transform Your Vision?
Whether you need product expertise, technical implementation, or growth strategies, I'm here to help turn your ideas into impactful solutions that drive measurable results.